Citgo launches new loyalty program

Citgo Petroleum Corporation recently announced its new loyalty program that is designed to fit marketers’ specific business needs with a flexible design and numerous options that allow for a customized approach for loyalty.

The company has a network of 6,000 locally owned locations and, in response to each one’s individualized approach, developed the new Citgo Loyalty Bucks program after partnering with three technology providers – Centego, FIS Loyalty and Outisde Networks Loyalty Solutions – to ensure its retailers and marketers have top flight options in reaching their goals.

“We know that loyalty programs can generate an increase of up to 15 percent on inside sales volume and up to 10 percent in gallons at the pump,” said Alan Flagg, general manager light oils marketing for Citgo. And we wanted to offer those kinds of advantages to our marketers and retailers. However, we also know that one template wouldn’t work across the diverse Citgo network, so we built a platform with lots of options from which each business owner can choose what will work best for his or her market.”

Citgo has also gone to great lengths in helping its marketers and retailers implement the Loyalty Bucks customer reward program. It has also teamed up with Exclusive Connection$, a convenience store marketing program expert that works to provide Citgo retailers and marketers with the guidance they need to set up and implement a successful loyalty program.

“We know that our marketers and retailers will see measurable value from the CITGO Loyalty Bucks program,” Flagg added. “By partnering with Exclusive Connection$, we can make the whole experience streamlined and easy. The reason so many loyalty programs fail is that they are built from a static template. Our program offers options at every step of the way and support to help marketers and retailers make the best choices for them.”

When it comes to data analysis and insight into successful customer reward programs and other loyalty initiatives, a recent report showed that successful loyalty programs include spending with increased competition, driving programs to offer more than just reward points.

Further report findings show 92 percent of consumers are a member of at least one loyalty program, and, on average, consumers hold 6.4 loyalty cards, and those who have an average of 12.3 cards.

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