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Little ditty about Incentive Solutions
Incentive Solutions is led by Founder and CEO Steve Damerow and President Mark Herbert. Steve, somewhat of a maverick, started Incentive Solutions in 1994 after being fired from, at the time, one of the top incentive travel companies. After the initial shock, he set out to prove that he could do incentives better, vowing to one day lead the incentive industry.
Steve believed the incentive market would explode if it included more than just travel. He also felt travel incentives were only appropriate for a specific audience – top earners. He knew clients wanted to incent all of their channel participants, not just the top 20%. He also knew that the mid 60% also offered the most room for growth. So, after studying economic and technology trends very closely (Amazon was just becoming main stream), his “lightbulb” went off. He decided to move toward an online reward strategy, adding merchandise and gift/debit cards to the basket of rewards. And he didn’t stop there. Being a marketer and salesman at heart, Steve gets the complexities of the sales cycle and process, and the pain points companies often experience. So, he decided to bring more than just a reward solution, but rather a complete marketing and sales tool – revolutionary in the early 90s. Revolutionary, today. Thus, Incentive Solutions opens its doors, brining an innovative approach to incentives to the industry.
In 2002, Steve brought in Mark Herbert as President and COO. Both of Mark’s parents were travel agents. In fact, Mark “earned” his first travel reward to France in 1988 as a high school graduation present. Upon landing, though, he quickly realized it was a “working” vacation, and he was part of the travel staff for an Alpo Dog Food reward trip. Today, he is both the heart and strategic mind behind Incentive Solutions.
Incentive Solutions now has over 200 clients. Since 2010 we have facilitated over $200 M worth of incentive rewards to all levels of participants – from small debit card spiffs to cutting edge electronics and the most memorable experiences of travel rewards. We cover a broad range of industries, and specialize in distributor and channel programs, sales incentives and customer loyalty programs.
Incentive Solutions was founded in 1994 and since then have broadened our portfolio of solutions to help our clients increase sales, build customer loyalty, motivate employees and change behaviors. We design, implement and support points-based online rewards programs, debit and gift card rewards programs, group travel rewards programs and provide meetings and events services.
Industries we serve
Our reward products are complemented by dedicated account management services, a proprietary, modern incentive technology platform, sophisticated communications design and performance tracking tools to bring programs and business results to life. Our end-to-end capabilities, continuous innovation and unmatched team experience enable us to delight clients time and time again by exceeding expectations.
A legacy of innovative incentive ideas
1994 • First to apply gift rewards technology in the incentive industry.
2005 • Launched our proprietary, online incentive technology platform, which remains the industry standard.
2008 • Developed turnkey program technology modules to enable customizable incentive programs.
We were founded in 1994 with a focus on clients’ incentive travel needs. Less than a decade later, we saw the potential of new technology and were the first to utilize the application of debit cards in the incentive industry. With our in-house technology know-how, we enabled direct APIs with bank processors and it quickly made us an industry leader in the new market we created.
Foreseeing how the Internet would change businesses, in we launched 2005 our proprietary, software-as-a-service rewards technology platform. This powerful and versatile engine now serves as the foundational infrastructure to all our clients’ online reward programs. Our technology’s modular structure enables continual updates and new features as market needs evolve, allowing us to customize programs to suit any organization’s needs.
The Incentive Solutions Group of Companies is born!
In 2012, we formed The Incentive Solutions Group of Companies to preserve the well-known and highly respected market brands of Incentive Solutions and Loyaltyworks, which today continue to provide successful business incentive programs to a diverse range of industries.